Purina Chuckwagon Commercials

I loved these commercials when I was a kid. I wasn’t allowed to have a dog in the house (which is probably why I’ve had two Saint Bernard house dogs). Some poor dog would be bewildered by a miniature chuck wagon, then scurries through the home and into the kitchen cabinet or tv after it.

In 1967, Purina rolled out “Chuck Wagon” as their latest dog food innovation. Packaged as dry dog food, adding warm water would rehydrate the serving to some extent, as well as causing the meal to produce its own gravy

Now… this was hard to believe but in 1983 Atari released a video game based on this commercial called “Chase the Chuckwagon”

Image result for atari Chase the Chuck Wagon


Koogle Peanut Butter Spread

This is one thing I really miss from the seventies. I have tried other peanut butter but nothing tastes as good as this and nothing compares. It came in different flavors… cinnamon, banana (my favorite), chocolate, and vanilla.

Kraft released this product back in 1971…I did write Kraft asking to bring it back but alas…no response. I remember it disappearing around 1976-77.

I’m not on Facebook but I’m glad someone is putting it for good use…A Bring Back Koogle Page!




Hold the Pickles, Hold the Lettuce

Hold the pickles, hold the lettuce
Special orders, don’t upset us
All we ask is that you let us serve it your way
Have it your way

Ah a company who cares! Burger King ran this commercial around 1974. Battling McDonald’s with the “Have it your way” campaign in 1973, Burger King put their service in the spotlight with the jingle, “Hold the pickle, hold the lettuce. Special orders don’t upset us.” The campaign increased ad awareness by 50%. The Little King was retired, and “Have it your way” was adapted to target children with ad efforts tagged “All kids are different” and “Pickle-less Nicholas.”

Image result for Pickleless Nicholas

In 1976-77 Burger King changed advertising agents and went with “America loves burgers, and we’re America’s Burger King.” In 1982 they launched a “burger wars” effort in 1982 with the slogan “Battle of the burgers.”… comparing the Whooper with McDonalds and Wendys.

Anyway…I wish they would bring back those uniforms…it would be interesting.

Clairol Herbal Essence Shampoo Commercial

I don’t know if this is an iconic commercial of the time but it got my attention as a kid. I love the animation on it. I remember the green bottle of this shampoo and also “Gee Your Hair Smells Terrific” and I would mix them all together…I wasted a lot of shampoo but I was clean!

Clairol launched Herbal Essence in 1972 as “the most beautiful shampoo experience on Earth.” Most people remember the original green bottle, featuring a woman with long flowing hair surrounded by nature.  The ad claimed the shampoo also contained scents of juniper, birch leaves, cinchona, melissa, and mountain gentian.

The scent of the shampoo changed when Proctor and Gamble bought Clairol in 2001 from Clairol who had owned it since the 50s.

Please Don’t’ Squeeze The Charmin

In 1978 Mr. Whipple was named the third-best-known American — just behind former President Nixon and Billy Graham.

From 1964 to 1985, and over the course of more than 500 different TV commercials we saw Mr. Whipple lecture shoppers on squeezing the Charmin. Mr. Whipple was really neurotic with the Charmin.

Dick Wilson was a character actor who got the role as Mr. Whipple and turned “Please don’t squeeze the Charmin” into a national catchphrase as exasperated shopkeeper Mr. Whipple in the Charmin TV commercial campaign that ran for more than two decades

The character of Mr. Whipple was created by an advertising executive, John Chervokas. He is credited with developing the character, his persona, and his most memorable catchphrase, “Please don’t squeeze the Charmin!”

Procter & Gamble eventually replaced the Whipple ads with cartoon bears. When Mr. Whipple returned in 1999, he was shown coming out of retirement against the advice of his buddies for one more chance to peddle Charmin.

Dick Wilson passed away at 91 in 2007.

Oscar Mayer Little Fisherman Commercial

Andy Lambros filmed the Oscar Mayer bologna commercial, “The Little Fisherman,” that made him a commercial icon. Andy said: “It only took me an hour to learn the song because my two (older) sisters helped me.”

This Oscar Mayer commercial first aired in 1974 and aired continually for at least a decade after that.

Originally the plan was to recruit dozens of kids who would each sing a little bit of the song. The idea was that it would show how everyone loved Oscar Mayer bologna, and they filmed that for the commercial. The film crew had a few minutes of daylight left and asked if there was anyone there who could sing the song from start to finish. Andy Lambros said he could and did…and that’s why he asks, “How’s that?” at the end. When they were reviewing the footage, they knew that was the commercial they needed to use.

After this happened they started to add ad-libs in more commercials.


My Bologna has a first name,
It’s O-S-C-A-R.
My bologna has a second name,
It’s M-A-Y-E-R.
Oh I love to eat it everyday,
And if you ask me why I’ll say,
Cause’ Oscar Mayer has a way with B-O-L-O-G-N-A!!!!

When Waterbeds were cool

I had a waterbed in the early 80s as a young teen. I always liked it and thought it was comfortable. Two things I didn’t like about it was… if there was a leak you would not know until 2:30 am and on a school night…always. If the heater was either turned down or went out…you would wake up as a human popsicle at…you guessed it… 2:30 am. Nothing ever happened to it at noon on a Saturday.

in the early 1800s. Scottish physician Dr. Neil Arnott devised a water-filled bed to prevent bedsores in invalids.

In 1873, Sir James Paget, of St. Bartholomew Hospital in London, presented the waterbed designed by Dr. Arnott as a treatment and prevention of ulcers, a common condition at this time. Paget found that waterbeds allowed for even pressure distribution over the entire body. The only problem was that you could not regulate the water temperature.

In 1968 Charles Hall presented the waterbed as his Master’s Thesis project to his San Francisco State University design class. While showcasing their work, students rotated through workshops to see each other’s inventions. Once they reached Hall’s project – a vinyl mattress filled with heated water – the class never left. “Everybody just ended up frolicking on the waterbed,” Hall recalls.

Hall’s first waterbed mattress was called ‘the Pleasure Pit’ and it quickly gained popularity with the hippie culture of the 1960’s and 1970’s.

Time Magazine in 1971 about waterbeds. “Playboy Tycoon Hugh Hefner has one–king-size, of course, and covered with Tasmanian opossum. The growing number of manufacturers and distributors, with such appropriate names as Aquarius Products, the Water Works, Innerspace Environments, Joyapeutic Aqua Beds and the Wet Dream, can hardly meet the demand. They have sold more than 15,000 since August.”

Sex always sells… one ad stated. “Two things are better on a waterbed. One of them is sleep.” and “She’ll admire you for your car, she’ll respect you for your position, but she’ll love you for your waterbed.”


By the 80s waterbeds were in the suburbs and gaining in popularity. In 1987, waterbeds had achieved their peak, representing 22 percent of all U.S. mattress sales.

At the end of the 1980s waterbed sales fell off. Some say it was because they were too connected to the 70s that had fallen out of favor (the horror!)… but most think it was because of the maintenance and pain in setting them up and moving them. Also, you had to make sure your floor was braced enough to have one depending on the size and weight of it.

Today you can still buy them but most are designed thinner to hold less water in rolls instead of sleeping on a lake beneath you.

I had mine until I was 20 with plenty of patches but it still held water and me… but I left it behind when I moved.

This egg-shaped one below I would gladly take home now



Keith Moon talks about a waterbed