Hold the pickles, hold the lettuce
Special orders, don’t upset us
All we ask is that you let us serve it your way
Have it your way
Ah a company who cares! Burger King ran this commercial around 1974. Battling McDonald’s with the “Have it your way” campaign in 1973, Burger King put their service in the spotlight with the jingle, “Hold the pickle, hold the lettuce. Special orders don’t upset us.” The campaign increased ad awareness by 50%. The Little King was retired, and “Have it your way” was adapted to target children with ad efforts tagged “All kids are different” and “Pickle-less Nicholas.”
In 1976-77 Burger King changed advertising agents and went with “America loves burgers, and we’re America’s Burger King.” In 1982 they launched a “burger wars” effort in 1982 with the slogan “Battle of the burgers.”… comparing the Whooper with McDonalds and Wendys.
Anyway…I wish they would bring back those uniforms…it would be interesting.