I had this single as a kid. I had a cool cousin who had a lot of records in the sixties, and she gave many to me when she found out that I discovered the Beatles. She greatly influenced my young musical tastes. I will always be grateful to her. I still have that single packed away somewhere, and I remember her every time I hear the song.
The Turtles had become one of the biggest pop groups in America thanks to songs like Happy Together, She’d Rather Be With Me, and You Showed Me. Their record company wanted another smash that sounded just like those hits. The band had other ideas.
Howard Kaylan and Mark Volman, along with songwriters Al Nichol and Jim Tucker, decided to have a little fun. They intentionally wrote this song as an exaggerated version of a Turtles love song. Every cliché was turned up a notch. The opening line, “You’re my pride and joy, etcetera,” was meant as a joke. Who starts a love song with “etcetera?” That was exactly the point. They figured the label would reject it.
Instead, the opposite happened. The record company loved it and released it as a single in 1968. It climbed to No. 6 on the Billboard Hot 100 and became another gold record. The joke was on the band. Fans never realized it was a tongue-in-cheek parody. They simply heard another great pop song with one of the catchiest choruses of the decade. Kaylan later admitted they couldn’t believe people took it seriously, but they certainly weren’t complaining.
There was just something about that melody that stuck with me. And, of course, that unforgettable opening line. I still smile every time I hear “You’re my pride and joy, etcetera.” I can’t think of many hit songs that worked the word “etcetera” into the lyrics, yet somehow it fits perfectly. Whether it started as a joke or not, it became exactly what the band was trying to parody, another timeless pop classic. That’s one of the reasons I have always liked the Turtles; they never took themselves seriously.
Behind many of these singles is a story that’s every bit as entertaining as the song itself. And thanks to my cousin handing me that years ago, because it has always been one of those records that takes me right back to being a kid.
The song peaked at #1 in New Zealand, #6 on the Billboard 100, #4 in Canada, and #7 in the UK in 1968.
Howard Kaylan: It was never intended to be a straight-forward song. It was meant as an anti-love letter to White Whale (their record company), who were constantly on our backs to bring them another ‘Happy Together.’ So I gave them a very skewed version. Not only with the chords changed, but with all these bizarre words. It was my feeling that they would listen to how strange and stupid the song was and leave us alone. But they didn’t get the joke. They thought it sounded good. Truthfully, though, the production on ‘Elenore’ WAS so damn good. Lyrically or not, the sound of the thing was so positive that it worked. It certainly surprised me.”
Elenore
You got a thing about you
I just can’t live without you
I really want you Elenore near me
Your looks intoxicate me
Even though your folks hate me
There’s no one like you Elenore really
Elenore gee I think you’re swell
And you really do me well
You’re my pride and joy et cetera
Elenore can I take the time
To ask you to speak your mind
Tell me that you love me better
I really think you’re groovy
Let’s go out to a movie
What do ya say now, Elenore can we?
They’ll turn the lights way down low
Maybe we won’t watch the show
I think I love you, Elenore, love me
Elenore, gee I think you’re swell
And you really do me well
You’re my pride and joy, et cetera
Elenore, can I take the time
To ask you to speak your mind?
Tell me that you love me better
One more time!
Elenore, gee I think you’re swell, ah-hah
Elenore, gee I think you’re swell, ah-hah-hah
