My favorite era in rock/pop music is probably the mid-sixties British singles that were released. Between The Who, Stones, Beatles, and Kinks you had some of the best rock/pop singles ever. Along with the other bands, it was a very creative time.
The Action was formed in North West London in 1963. After some member changes, they were signed to Parlophone to work with no other than George Martin. Despite that, they never had a hit. They did release four singles…a cover of A Land Of a 1000 Dances with the B side of “In My Lonely Room” in 1965.
They started off as a Mod band similar to The Who and Small Faces. The band released a second single “I’ll Keep on Holding On” b/w “Hey Sah-Lo-Ney.” That was released in 1966. There is not a lot of info on the band so I emailed my UK friend Colin who is involved in two blogs Once Upon A Time In The Seventies and LOUD HORIZON. So a quick thank you to Colin… Also thanks to CB who sent me a link to the song that neither one of us had heard before.
I’ve added Colin’s research at the bottom for their original discography. This band sounded great but couldn’t get a foothold in the UK charts. That would be their last single. The song Brain was recorded in 1967-1968.
George Martin finally had to let them go because they could not get charting songs. They turned to more psychedelic in 1967 and they continued to record demos and shop the tapes. No other record company ever signed them so they went their separate ways.
In the 1980s a collection of their songs were released with the liner notes written by Paul Weller who was a huge fan. There was also a collection released in 2002 called Rolled Gold… take a listen. In 2018 everything they ever recorded was released in a set called Shadows and Reflections: The Complete Recordings 1964-1968.
The Action reunited in 1998 because of renewed interest… they played to a gathering of mods on the Isle of Wight. It went so well that they continued to play shows for the next few years, their last one being 2004’s Madstock.
Land of 1,000 Dances / In My Lonely Room .. Parlophone R5354 …. 1965 (Rare / Very Rare)
I’ll Keep on Holding On / Hey Sah-Lo-Ney ….Parlophone R 5410 ….1966 (Very Rare)
Baby You’ve Got It / Since I Lost My Baby……Parlophone R 5474……1966 (Very Rare)
**Never Ever / Twenty Fourth Hour Shadows & Reflection / Something Has Hit Me ….Parlophone R 5610 … 1967 (Very Rare)
** Also released as a Promo in the US ( Capitol P 5949)
They were then subsequently released again in 1981 / 82
(Thanks Colin!)
I’m going to include another song by them called Strange Roads. I like the intro and the lead guitar to this one.
Brain
Take Your Brain, Its Time To Go
And You Dont Have Long To Go
Remember Me, Remember Me
Cuz Im The One Who Made You See
Remember Me
Hang Your Brain, Up In The Sky
Hang It Up, Hang It High
Remember Me, Remember Me
Cuz Im The One Who Made You See
Remember Me
Take Your Brain, Its Time To Go
And You Dont Have Long To Go
Remember Me, Remember Me
Cuz Im The One Who Made You See
Remember Me
Take Your Brain, Its Time To Go
And You Dont Have Long You Know
Remember Me, Remember Me
Cuz Im The One Who Made You See
Remember Me

