One of my favorite toys growing up. To this day I like collecting vintage lighting fixtures like soft drink clocks or signs probably because of this toy. They came with designs that you could use to create different cartoons and clowns but I never used those. I liked to create my own masterpieces.
This toy allowed you to be creative in a very different way. It brought out the artistic side in you. You could design different things and it would light up your room in the dark with colors. Lite-Brite was invented by Joseph M. Burck, a senior designer at Chicago toy and game design company Marvin Glass and Associates. The company licensed Lite-Brite to Hasbro, which officially launched it in 1967. It became a staple toy in the 1970s.
Of course…when I got older I would make crude messages on the Lite Brite for friends. Lite-Brite is recognized as one of the greatest toys of all time by the Toy Hall of Fame. It has become part of our pop culture.
Lite Brite commercial from the 1970s. Did you have one growing up?
