I remember having Stretch and stretch him I did. He lasted a few months before it happened. Mr. Armstrong sprung a leak and out came this gooey liquid everywhere.
Jesse Horowitz designed Stretch… he tried a sumo wrestler but it was too big and he dropped the idea. He thought about a stretch woman to rival Barbie but smartly dropped that idea.
In 1976 Stretch Armstrong was sold to the masses, and the $11 toy that made Kenner over $50 million in revenue had a secret: He was basically just a big sack of corn syrup… but to a kid…a fun $11 big sack of corn syrup.
The fad wore out after a while other companies started to do their own Stretch dolls. The Mega company started their own line with Batman, Spider-Man, and Superman stretchable figures. Kenner sued but by the time anything was done Stretch’s time in the sun was over and his popularity faded.
Maybe I shouldn’t have stretched Stretch so much…
Armstrong dolls in a box that aren’t leaking profusely from ’70s wounds can fetch over $1000 on auction sites, with especially rare versions or prototypes worth more.