Koogle Peanut Butter Spread

This is one thing I really miss from the seventies. I have tried other peanut butters, but nothing tastes as good as this and nothing compares. It came in different flavors… cinnamon, banana (my favorite), chocolate, and vanilla.

Kraft released this product back in 1971…I did write Kraft asking to bring it back, but alas…no no response. I remember it disappearing around 1976-77.

I’m not on Facebook, but I’m glad someone is putting it to good use…A Bring Back Koogle Page!

https://www.facebook.com/pg/Bring-back-Koogle-115272848524699/about/

Koogle was an innovative, flavor-forward peanut snack that captured kid-friendly attention with its sweetness and slick texture. But its indulgent ingredients and premium price turned off parents seeking healthier, more economical options. Although it vanished by the late ’70s, its quirky charm, kooky mascot, and googly-eyed jars remain a beloved part of snack-food history.

It’s kind of amazing how a product that only lasted maybe seven years still sparks that kind of fondness decades later. That’s the power of taste and memory wrapped together, flavored peanut butter as a time machine.

If Kraft ever brought it back (with a slightly more health-conscious recipe), you just know the nostalgia shelves at Target would sell out in an afternoon.

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Author: Badfinger (Max)

Power Pop fan, Baseball, Beatles, Alternative music, old movies, and tv show fan. Also anything to do with pop culture in the 60s and 70s... I'm also a songwriter, bass and guitar player. Not the slightest bit interested in politics at all.

27 thoughts on “Koogle Peanut Butter Spread”

      2. You know…I’m glad to find I wasn’t the only one who loved this peanut butter. Out of all of my posts…this one gets almost more than any other from Google Searches.

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  5. I was one of the “pioneers” of peanut allergies apparently ( seemed like when I got tested for allergies as a kid, peanuts were unusual to be sensitive too, now….) so never had it. But my dad liked peanut butter a lot and always went for the Kraft brand.

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    1. Oh Hans… it was so good you could eat it out of the jar… Hey the last time I had it was 1976…and I’m still talking about it lol….Yep I need to get help.

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      1. that reminds me of a potato chip from the 1980’s- I haven’t seen them in 30 years- O’Grady’s potato chips- they were the best- really thick chips.. maybe its a good thing they went out of business I liked them so much- you remember them?

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      2. Oh gosh…I remember those also. I remember even what the bag looked like… I haven’t thought of them in years. Yep…probably a good thing.

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      3. I remember them disappearing around 1989-90…and on my vacations around the country I would look for them if in a store somewhere thinking maybe they were still out there somewhere… oh well..

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      2. The company Kraft… I sure wished I knew that recipe. I can still taste it. No I haven’t found out anything since unfortunately.

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  9. I had a paper route and I regularly used some of my proceeds to go buy my own jar of vanilla Koogle. It was ridiculously delicious. I would sometimes buy a box of either animal crackers or Nilla wafers or graham crackers (whichever was cheapest) and eat it with some milk. I never stopped longing for it and it was one of the first (and remains the most consistent) thing I’ve searched for since the World Wide Web came along. Sadly, no one has even been able to cobble together a knock-off recipe for it, because it’s such a lost flavor.

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    1. I totally agree with you! I loved the banana and could just eat it out of the jar. I wish so much they would bring it back.

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  10. Pingback: Remember These? 27 Discontinued Foods from the '70s and '80s We Still Crave

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