I ordinarily don’t like commercials. I do like it when they try to be at least entertaining… This commercial stayed in pop culture for over 40 years now. This Life cereal commercial appeared in 1972 and ran until 1984.
I grew up watching Mikey’s brothers trying to get their brother who hates everything to eat the supposedly healthy Life Cereal.
Mikey was portrayed by John Gilchrist and he is alive now and doing fine despite the urban legend that he died.
Yes, word got around that the kid that played Mikey bought the farm by eating “pop rocks” and drinking soda. His stomach then exploded because of the lethal combination. A friend of his family actually called his mother in tears saying she was so sorry about the loss of her son…when in reality he just got home from school.
What is interesting about the commercial is that the two kids playing his brothers are John Gilchrist’s brothers in real life.
John today is Director of Media Sales at MSG Network and is living a happy life with his wife and kids…and yes he still enjoys Life Cereal.