1970s T Shirt Craze

It was the decade of personalized T-Shirts. When I was 12 my mom took me to a T-Shirt store at the mall to get the iron-on transfer below put on a shirt. I picked it from different pics they had…It was my favorite shirt until it started to peel and the Beatles were no longer visible.

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The origins of the t-shirt date back to the late 19th century, when laborers would cut their jumpsuits in half to keep cool in warmer months during the year. The first manufactured t-shirt was invented between the Mexican-American War in 1898, and 1913 when the U.S. Navy began issuing them as standard undershirts.

In 1950, Marlon Brando wore a white t-shirt as Stanley Kowalski in A Streetcar Named Desire, only to be followed by James Dean in 1955’s Rebel Without a Cause. Thanks to these two gentlemen, the popularity of the t-shirt as a stand-alone shirt became standard.

In the seventies, I remember seeing personalized T-Shirts everywhere. The punk movement popularized it also.  Below are some of the fun ones.

I’m With Stupid, Keep On Trucking, and I’m a Pepper were quite popular…

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Drug T-Shirts were popular…I’ve seen pictures of Keith Moon wearing the Rorer 714 shirt.

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