Hello everyone! 

I ordinarily don’t like commercials. I do like it when they try to be at least entertaining… This commercial has stayed in pop culture for over 50 years now. The commercial was created by the Doyle Dane Bernbach (DDB) advertising agency. This Life cereal commercial appeared in 1972 and ran until 1984. It was one of the longest-running commercials in history. 

I grew up watching Mikey’s brothers trying to get their brother who hates everything to eat the supposedly healthy Life Cereal. The phrase “Hey Mikey!” entered pop culture as a phrase used for unexpected approval of something.

Mikey was portrayed by John Gilchrist, and he is alive now and doing fine despite the urban legend that he died. A false rumor spread in the 1980s that John Gilchrist (Mikey) had died from eating Pop Rocks and drinking soda. This was completely untrue. He was alive and well.

Yes, word got around that the kid who played Mikey bought the farm by eating “pop rocks” and drinking soda. His stomach then exploded because of the lethal combination. A friend of his family actually called his mother in tears, saying she was so sorry about the loss of her son…when in reality he just got home from school.

 

What is interesting about the commercial is that the two kids playing his brothers are John Gilchrist’s brothers in real life.

John today is Director of Media Sales at MSG Network and is living a happy life with his wife and kids…and yes he still enjoys Life Cereal.