Purina Chuckwagon Commercials

I loved these commercials when I was a kid. I wasn’t allowed to have a dog in the house (which is probably why I’ve had two Saint Bernard house dogs). Some poor dog would be bewildered by a miniature chuck wagon, then scurries through the home and into the kitchen cabinet or tv after it.

In 1967, Purina rolled out “Chuck Wagon” as their latest dog food innovation. Packaged as dry dog food, adding warm water would rehydrate the serving to some extent, as well as causing the meal to produce its own gravy

Now… this was hard to believe but in 1983 Atari released a video game based on this commercial called “Chase the Chuckwagon”

Image result for atari Chase the Chuck Wagon



Author: Badfinger (Max)

Power Pop fan, Baseball fan, old movie and tv show fan... and a songwriter, bass and guitar player.

5 thoughts on “Purina Chuckwagon Commercials”

  1. I forgot about those commercials – they were fun! Not for the dogs, apparently- that chuck wagon always got away!
    I grew up near a Purina factory- people tended to hate it because you could smell it from some ways away, but I didn’t mind the smell and thought it was a very cool complex, with silos painted their red-ad-white checkerboard and a rail siding running into it.

    Liked by 1 person

  2. I didn’t know Chuck Wagon was around that long. Of course, the only dog we had was a foul-tempered Lhasa Apso who wouldn’t eat dry food, and if you gave him canned food he’d get the runs, so we only gave him Gaines Burgers…

    Liked by 1 person

    1. We had an Irish Setter when I was a kid who mostly ate table scraps… The Saint Bernards have ate dry food with no problem.


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